+27 64 504 1406

info@ferriscars.com

Tag: Ferrari Icon

Newsletter 23: FERRARI ICONS: PININFARINA

The launch of the Ferrari 812 Superfast marks the end of the era of Ferraris designed by Pininfarina.
Pininfarina is a design house, founded in Turin in 1930.
They first did coachbuilding work for Ferrari in 1951 and continued to design almost every Ferrari, well into the 21st century.
Ferrari made use of other coachbuilders in the 1950s and 1960s, but by the 1970s, Pininfarina was responsible for every Ferrari road car except for the 308 GT4, which was penned by Bertone.
Eight years ago, however, Ferrari established its own in-house design studio, Centro Stile Ferrari. Centro Stile Ferrari worked in conjunction with Pininfarina for the first few years, however, the La Ferrari, launched during that period, was an entirely in-house Ferrari design.
The California, 458, and FF both featured Pininfarina styling, and as a consequence, were adorned with the Pininfarina badges. Their successors, the California T, 488, and GTC4 Lusso, however, do not have Pininfarina badges, even though the California T was launched with the tagline, “Penned by the Ferrari Styling Centre in collaboration with Pininfarina.”
This was not the case with the GTC4 Lusso or 488, as they were completely designed in-house.
That left the F12 Berlinetta as the only Ferrari on sale, at the time, designed by Pininfarina.

Of course, all of Ferrari’s current line-up features Pininfarina influence, since all of its cars are heavily updated versions of models originally styled by the Turin design house. Still, this is a significant moment in the historic story of the world’s most revered auto manufacturer.

Indian automaker Mahindra, bought Pininfarina back in 2015. Since then, Pininfarina has focused on designing interiors for self-driving cars and innovating electrified powertrains, while continuing to do commissioned one-off cars.

Together, Ferrari and Pininfarina created some of the most beautiful cars of all time. Ferrari will surely continue to do good work, and it’ll be interesting to see what the future holds for Pininfarina, but we really hope this isn’t the end of the road for the famed partnership.

Poster of the Ferrari Pininforina

Newsletter 22: FERRARI ICONS: LUCA CORDERO DI MONTEZEMOLO

FERRARI ICONS: LUCA CORDERO DI MONTEZEMOLO.

Ferrari has just announced a new CEO, 52-year-old Benedetto Vigna.
He’s a Subnuclear Physicist and is currently heading up one of the divisions at STMicroelectronics.
His appointment is to replace acting CEO John Elkann, who stepped in temporarily after the sudden resignation, on health grounds, of Louis C. Camilleri.

Whilst this new appointment seems very promising, and his technical and electronics knowledge will certainly be a boost for the road car division, will Mr. Vigna be able to lift the company and bring Ferrari back to the fore in the world of Formula 1? – A task which most of his predecessors were unable to complete, with the exception of Luca Di Montezemolo!

Ferrari CEO Benedito Vigna

Here’s a list of CEO’s and the Formula 1 world titles they achieved:

Enzo Ferrari (1939–1977) 
Nicola Tufarelli (1978–1980) 
Giovanni Sguazzini (1980–1984) 
Vittorio Ghidella (1984–1988) 
Pietro Fusaro (1988–1991) 
Luca Cordero di Montezemolo (1991–2014) 
Sergio Marchionne (2014–2018) 
Louis Camilleri (2018–2020) 
John Elkann (2020–) 
8 Drivers Titles
1 Drivers Title
0 Drivers Titles
0 Drivers Titles
0 Drivers Titles
6 Drivers Titles
0 Drivers Titles
0 Drivers Titles
0 Drivers Titles
Ferrari F1 Picture

In Italy, Luca Cordero di Montezemolo, is practically royalty.
If you don’t know who he is, and you should, he’s the guy who turned Ferrari into a championship-winning team and, along with Michael Schumacher, assembled what came to be known as, “The Dream Team.”
Luca’s impressive career started after racing cars for Fiat 500 in Italy and later in the auto manufacturing conglomerate at Fiat.
In 1973 he moved to Ferrari, becoming right-hand man to Enzo Ferrari himself, before becoming manager of Scuderia, Ferrari’s Formula One racing division.
Montezemolo’s incredible impact on Ferrari was apparent from the day he joined, and with him, on board, they went on to win the Formula One World Championship with Niki Lauda in 1975 and 1977.
In 1977 he was promoted to a senior manager position at Fiat, before going on to occupy a number of similarly important positions within the Fiat empire.

When Enzo Ferrari passed away in 1988, the call came from Gianni Agnelli, the principal shareholder at Fiat, asking Montezemolo to rebuild a floundering Ferrari company which was both in disarray and potential collapse. Montezemolo is quoted as saying, “I know what’s wrong with Ferrari, and I can fix it!”
Montezemolo made crucial changes to Italy’s most famous racing team, including signing Niki Lauda as a consultant and promoting Claudio Lombardi to the team manager, ultimately resulting in the resurrection of Ferrari from being drenched in serious debt to making a proper annual profit.
In the early nineties, Montezemolo persuaded, then double world champion, Michael Schumacher to join Ferrari. Michael agreed on the basis that he could assemble the team of his choice. Together they acquired the talents of Ross Brawn, Rory Byrne, Jean Todt, and Paulo Martinelli. This dream team would go on to secure five drivers’ world
championships and seven constructors.


As well as the Scuderia Racing division, Luca was also responsible for innovations in the road car division.
He introduced the first all-aluminum space frame chassis, used on the 360 Modena and subsequently, the basis for all road-going Ferrari’s since.
He played a major role in Niki Lauda’s two Formula 1 titles in 1975 and 1977, bringing the Scuderia back to its winning ways.
It is thanks to Luca Di Montezemolo that Ferrari’s road car business is a success today.
In the 1990’s he turned the company from a loss-making entity into the profitable, iconic brand we all know and love today.

Michael Shoemaker

In 2015 Luca Di Montezemolo was inducted into
the Motoring Hall of Fame, an honour he dedicated to his friend Michael Schumacher.

Luca Cordero Di Montezemolo.
A man undeniably worthy of the title, “Ferrari Icon.”
Maybe Ferrari should bring him back to sort out their current woe’s.

Scroll to top